Stella Artois Cidre is clean and crisp, perfectly balanced and a little peachy too.

Not logged in before? Next article: Craft and class: Who shuns mass-produced beer? Earlier this year, Tesco got rid of more than half of its Heineken beer and cider products, in a stand against the brewer’s planned price hikes in the wake of Brexit. It’s been a sour year for Stella Cidre.

contact, 10-Sep-2018 I am not a big beer drinker but this Cidre is perfect to cool you down on a hot summer day or while out with my friends. 1. You can learn more about cookies by visiting our privacy & cookies policy page. The Sun website is regulated by the Independent Press Standards Organisation (IPSO). Brands including Amstel, Birra Moretti, Sol, Tiger Beer and Kingfisher were taken off the shelves entirely, while Tesco also stopped stocking multi-packs of Heineken lager bottles. It’s the first major revamp to the product packaging since its stateside debut in 2013. { return vOut; One of our 10 Things You Need To Know About… Beer & Cider.

With a larger, more looping script design against a white background, the branding “allows the logo to really pop.”. A spokesperson for the supermarket said: "We have de-listed some lines and also added others, as part of our regular reviews of our ranges to make sure we offer customers great quality and value across all our products.". Packaging & Packing Materials, Containers, Sidel Group | Recorded the 08-Jul-2020 | Webinar. With a larger, more looping script design against a white background, the branding “allows the logo to really pop.”​. Mick’s Picks: UFC Fight Island 1 Betting Preview Michael O'Shea.

Beer and cider is struggling right now. According to Stella Artois, the 12-pack and 6-pack boxes also feature the Stella Artois Cidre wine glass.

Several Heineken products including Desperados, Foster's Radler, Strongbow Cloudy Apple and John Smith's have been taken off the shelves. According to Stella Artois, the 12-pack and 6-pack boxes also feature the Stella Artois Cidre wine glass. Sidel Group | Recorded the 07-Jul-2020 | Webinar. $(document).ready(function() { Cans and bottles of Stella Artois Cidre have been completely taken off shelves, while it has also scrapped lines of Desperados, Foster's Radler, Strongbow Cloudy Apple, John Smith's and BrewDog's Punk IPA.

Delicate apricot notes complement its fresh apple flavour. Liquid Immunity with Hawaiian Farm Grown BioAstin®, Reduce Sugar | Total Sweet Solutions from Sweegen, Bali Hai expands capacity with Sidel complete can line, Sign up to our free newsletter and get the latest news sent direct to your inbox, Processing Equipment & Systems, Automation, Control, Packaging & Packing Materials, Containers, Pt 2:Don’t compromise on product integrity & safety. This compares with a 6% price decrease throughout the overall cider category. Subscribe, By Beth Newhart var aTags = gptValue.split(','); But what sets Stella Cidre apart is a significant 27% decline in average price across the brand’s available SKUs - suggesting heavy promotional activity [BrandView]. Heineken’s £403m planned takeover of 1,900 Punch Taverns pubs could reduce competition, causing prices to go up and service to suffer, the UK competition watchdog warned. Cans and bottles of Stella Artois Cidre have been completely taken off shelves, while…

Part two of the free to attend webinar series on Aseptic PET solutions. }); Stella has updated the font on its cider bottles to better reflect that of its counterpart, the Stella Artois lager. Creative challenge: can ugly fruit make beautiful cider. It identified 33 local areas where the deal could reduce competition. After Taste: Sour characteristics grow but disappears quickly.Dry, slightly hoppy finish. Naturally gluten-free, Stella Artois Cidre is the perfect partner for your alfresco gatherings and a great excuse to bring friends together for an unforgettable summer experience.

View our online Press Pack. | Product Presentation. Cidre was credited with driving cider’s explosive growth in recent years, after its launch in 2011, and inspiring a slew of copycats from rival lager makers such as Carlsberg, Somersby and Carling Cidre. Struggling to compete with flavoured cider brands riding the craft and premium wave sweeping the alcohol category, such as Kopparbarg and Rekorderlig, Stella Cidre saw a third of its fruit-flavoured SKUs - 13 out of 39 - delisted across Tesco, Sainsbury’s, Waitrose, Morrisons and Asda [BrandView].

Asda’s move followed a miserable time for Stella Cidre, which posted a 0.3% value decline in 2014 followed by a 6.6% drop the following year [Nielsen].

The AB InBev brand saw £23m wiped off sales thanks to significant delistings across the mults [IRI 52 w/e 13 August 2016]. for (var i=0; i < aTags.length; i++) dataLayerNews.related_tags = sanitize_gpt_value2("Beer, Ab inbev, Cider, Stella artois"); “We now have a smaller, but more premium Cidre range including occasion-based packs such as the new slim can, available in Tesco,” says Stella Artois senior brand manager Ally Atha. It is not super sweet like other Ciders but its also not as bitter as beer.

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Stella has updated the font on its cider bottles to better reflect that of its counterpart, the Stella Artois lager. 10-Sep-2018 at 19:20 GMT.

Results. SAINSBURY'S has axed more than 70 popular beer and cider lines in a major overhaul of its booze offering. News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. Free newsletter | Technical / White Paper. Stella Artois Cidre is a full-flavored, European style cider with a subtle sweetness and a delightful dryness. This service is provided on News Group Newspapers' Limited's Standard Terms and Conditions in accordance with our Privacy & Cookie Policy. By continuing to browse our website, you are agreeing to our use of cookies. The 4.6% abv Belgium-brewed brand, credited with being the first leading lager brand to cross the category divide, isn’t the only cider produced by a large lager brand suffering: sales of Bulmers from Heineken were down 14.2% on volumes down 10% in the same window [IRI]. vOut +=', '; 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. “We recently reduced our Stella Cidre range following a continuing shift to more premium world ciders,” says an Asda spokeswoman. Crafty canning: why going mobile is great for craft beer. Stella Artois is brewed by AB InBev in the United States.

For other inquiries, Contact Us. It positions the cider as a more “European style” and returns it to its Belgian roots.